![]() ![]() Please note that while lockups can be utilized, it is also acceptable to use the primary university logo and include the unit name in text separately in materials or communications.Īn approved university logo (primary, secondary or lockup) must be included on all materials and communications. The Web folder contains horizontal and vertical logos in JPG and PNG formats.ĭo not modify the colors in any of the lockup logos. Please note that the compact lockup was added to provide more functionality for space-constrained applications, like apparel. The Print folder contains horizontal, vertical and compact logos in EPS, PDF and high-resolution JPG formats. The lockups are organized by intended use. Lockups are developed according to the university brand strategy and are available in Photoshelter for download using CatID. If you do not see a lockup for your unit or programs, please email the Office of University Relations at Do not attempt to create your own lockup. Lockups provide academic and administrative units an opportunity to be recognized while maintaining brand-connectedness. Similar to the monogram, the wordmark should not be used independently from the primary logo without permission from the Office of University Relations. The wordmark is the font-based component of the logo that reflects the University of Northern Iowa name. In approved situations where the monogram is used apart from the primary logo in promotional items, it must use the ® mark. The “UNI” monogram is protected by the University of Northern Iowa trademark. Breaking the monogram apart from the logo without permission jeopardizes our ability to establish a consistent recall that “UNI” stands for the “University of Northern Iowa” and not “University of Northern Illinois.” The monogram increases visual recognition and recall as the University of Northern Iowa therefore, it should not be broken apart from the primary logo without permission from the Office of University Relations. The monogram is the graphic element made up of a combination of one to three letters to create the UNI symbol in the primary logo. ![]() Do not stretch or distort the logo in any way. Do not create or add additional characters to this mark. To maintain the integrity of the logo, do not add, alter or remove any elements from the design. A logo may be used on photographs or subtle patterns as long as contrast and legibility are maintained. Two-color logos are to be used on white or color backgrounds that don’t interfere with the logo’s reproduction and visibility. The logo should always have proper contrast for both legibility and accessibility. For projects or publications limited to a single color, one-color purple, black or white logo options are available. Whenever possible, use a two-color primary logo (purple and gold or white and gold) for print and digital applications. ![]()
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